So it turns out that only some people are eligible for the prior Lulu code. You have to be logged in to apply it. I have no idea what the criteria are.
So if it didn't work for you, Lulu has another code - FLASH30 for 30% off. This one lasts until Thursday (Nov 20th).
Buy buy buy buy buy buy!
Oh and for the various people who've asked when ASE4-5 will be released - the answer is, when I'm done! Probably 2015.