So I read Bat in the Attic's comparison of Lulu to RPGNow and I'm not seeing RPGNow being a big winner.
According to Rob, the printing cost on an 84 page book is $5.01 at Lulu vs. $3.84 on RPGNow.
***** UPDATE - I have corrected the royalty rate, I misread the RPGNow contract *****
The royalty rate on printed non-exclusive books for RPGNow is 65%, versus Lulu's 80%.
Overall price = (cash you receive / royalty rate) + printing cost
So if you want to make $5 on that 84 page book, Lulu is $11.26 and RPGNow is $11.53. Things are close to break even there.
If you want to make $10 on that 84 page book, Lulu is $17.51 and RPGNow is $19.22. Pretty lousy now.
Now if you've got an 84 page book, you've probably pumped a lot of cash into the art. How are you going to recoup that at $5 a copy? You're probably targeting the $10 range where the disparities are greater.
Now, I just checked Lulu's shipping to Toronto. $6.99. Their shipping to London UK is $4.52. That doesn't seem outrageous. Canadian shipping isn't great, but it's not horrific, and RPGNow's lousy royalty structure means that Lulu is still going to be cheaper for Canadian customers.
Finally, consider the constant 20% off sales that Lulu has. I don't see how RPGNow is a winner here at all.